Anirudh Soman

At ABP Network, producing and translating content across languages was slow and entirely manual — dependent on individual people, with no way to scale beyond just adding more hands.

Built and shipped internal AI tools using Gemini, OpenAI, and AWS AI services to take over the repetitive parts of content creation and translation, cutting how much manual review each piece needed.

ABP had no premium offering — pricing and onboarding needed to be built from scratch, and work across 8 Indian-language editions at once (English, Hindi, Tamil, Telugu, Bengali, Gujarati, Marathi, Punjabi).

Rolled out early-bird and geo-based regional pricing, validating every change with A/B testing before scaling it across every language edition.

GamesMasti — ABP's casual gaming platform (quick games like Ludo, in the spirit of Miniclip) — needed a credible path from early traction to durable engagement.

Owned the roadmap end-to-end — improving existing games, shipping new ones, and prioritizing fixes based on what users were actually saying in app store reviews.

The Bridge had a large, high-traffic audience, but average time spent on a page was low — people were visiting, not sticking around.

Shipped sports quizzes, webinars, polls, and schedule pages — features built specifically to make someone stay on the page longer, not just land on it.

Revenue depended almost entirely on advertising, and that single stream wasn't scaling with The Bridge's growing traffic.

Used analytics and continuous experimentation to systematically improve ad performance across the platform.

Women's state-league football had never been broadcast anywhere in the country — there was no platform giving it real reach, on or off the field.

Led the launch of The Bridge's first live-streamed women's football coverage and pushed distribution well beyond the region. One story that stuck with us: a grandmother in Mizoram tuned in to watch her granddaughter play live in Karnataka — the first time she'd ever been able to.

Heavy third-party ad scripts were dragging down load times across The Bridge's web pages.

Audited and cut unnecessary third-party scripts, and put performance budgets in place so the problem couldn't creep back.